How can companies deliver the best ROI once KPIs are identified?

All companies look at KPIs for their business that they rely on to measure their success. In the sales process, companies look at KPIs that are leading indicators of sales from the top of the funnel to the bottom. A good sales organization measures all aspects of the funnel along the way, not just the bottom where sales are ready to be closed. They look at things like how many leads are coming in, the quality of those leads, customer satisfaction, orders, follow up – all metrics that are part of the whole sales pipeline process.

Hear what Canidium’s Vice President of Technology Services, Jason Kearns, has to say about
how coaching and performance management can help companies measure their key metrics and how they correlate with higher sales.