How important is ongoing coaching and performance management when it comes to increasing sales for your company?

Coaching and performance management is essential for cultivating a successful sales process. This type of specialized management measures other indicators that lead to sales, not just the bottom line, ultimately revitalizing the important steps necessary to reach sales goals.By momentarily shifting the focus away from the end result, coaching and performance management can help teams improve their overall performance.

Coaching and performance management also goes beyond just looking at eliminating marginal performers – it also examines their inefficiencies and opportunities lost – and then trains your sales rep so they can hone their skills and become more successful.

Hear about some of the most productive coaching techniques from Canidium’s Vice President of Technology Services Jason Kearns – who explains how coaching and performance management can help tap into your company’s sales potential.