Lucifer Lighting is a world-class manufacturer of lighting fixtures for architects, designers, and developers. Lucifer Lightning knew that they first needed to understand and then improve the customer experience in order to reach their overall growth objectives. After surveying their customers, they were able to establish a clear CX vision in which the primary goal was to ensure that their B2B partners would find buying with Lucifer Lighting to be quick, easy, and the right balance of both digital and analog touch points throughout the customer journey.
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