How important is proper product pairing and configuration when it comes to generating more sales?

Companies and sales representatives often don’t properly align their products when working with clients. They send out the wrong information or product line, which in turn confuses them. This can lead to more returns and of course, unhappy customers,so proper product pairing and configuration is especially important for customer retention and additional sales.

Unfortunately, many companies don’t have these configurations in their systems, so sales reps don’t always have the best understanding of the wants and needs of their customers.

Hear what Canidium’s Co-founder and Managing Partner Doug Erb has to say about how configure price quoting can help companies overcome these type of roadblocks and ultimately streamline the sales process.