Canidium LLC, the leading provider of sales performance and incentive compensation management services, is offering a free webcast on December 13, 2011, 12:30 – 1:30 CST, announced Doug Erb, president and co-founder of Canidium LLC.

The webcast, “Behavior Based Coaching: How to put the Performance Management back in Sales Performance Management”, will teach viewers the basics of sales coaching. Sales coaching is a relatively new concept; but can offer important benefits to any organization. It can increase consistency and efficiency, put a process in place that can be easily repeated, and allows visible tracking of change. It also provides a comprehensive approach to sales performance management.  

Doug Erb, Canidium’s president and co-founder, will lead the presentation along with Dave Tharp, Canidium’s director of sales effectiveness. The presenters bring more than 25 years combined experience in the field of sales performance management in several industries, including Banking, Insurance, Manufacturing, Retail, and Telecommunications.

For anyone who manages a sales team or is currently looking at a SPM system, this session will help identify ways to leverage today’s market-leading SPM technology to manage a sales force more effectively and efficiently. The key lessons will be the best way to determine metrics that fit the company’s needs, best practice to aggregate data and identify gaps, and the most effective way to manage data through the sales coaching lifecycle.

To register for the free webcast please visit, and for more information on Canidium please visit

About Canidium LLC: 

Canidium LLC is the leading provider of sales performance and incentive compensation management services that optimize the ratio between compensation and sales. Canidium’s unbiased, value added approach utilizes best practices and the best of breed vendors to implement and integrate sales incentive and compensation systems, as well as supporting business intelligence and analytics in order to achieve optimal results in line with a company’s overall business strategies.

Based in Houston, Texas, Canidium provides hands-on support during the entire project lifecycle to ensure its Fortune 500 clients receive the critical information necessary to execute and obtain outlined sales objectives.

For more information, please visit Find Canidium on: Facebook /Twitter /LinkedIn.