What is SPM?
SPM is a powerful, strategic business tool that can motivate and empower your sales team.
Any business can offer sales incentives, but not all businesses are successful at implementing a focused and comprehensive program that has the true capacity to spark positive change in the company’s sales performance. At its core, the definition of Sales Performance Management (or SPM) is a powerful, strategic business tool that can motivate and empower your sales team.
Building the right SPM program begins with understanding your corporate objectives. Sales strategy should be set to drive towards these overall goals, and an effective SPM program is aligned to support that strategy. From designing your comp plans to analyzing sales program effectiveness, each capability has unique characteristics that must be considered, established, operationalized and evaluated.
The team at Canidium have the expertise and experience to help your organization with all aspects of sales performance improvement – from a complete sales performance overhaul, to workflow optimization, and more. If you’re ready to better align your sales programs with your organizational goals, we are happy to offer a free consultation today.