“We know our sales organization isn’t firing on all cylinders, but we’re not sure what we should be addressing.” This is a sentiment that we often hear when we first engage with our clients. Resources and time are always limited, and sales organizations are often underperforming.
We believe that the best way to maximize the effectiveness of any sales organization is to take a holistic look. Our Health Check takes a comprehensive look at how things are done today so that gaps and opportunities can be identified, quantified, and ranked in terms of importance prior to any additional platform investments.
At Canidium, we like to look at three major elements of a sales organization when helping our clients determine where investments should be made: incentive compensation management, sales process optimization, and sales organization optimization.
We believe that by helping our clients identify the gaps or opportunities within the entire sales environment, we can help understand how critical those gaps or opportunities are, and ultimately help prioritize which ones should be addressed now, later, or not at all.