Train sales coaches to be better instructors

Providing sales coaching to employees is essential to creating the best and most innovative workforce possible. This method combines formal educational options with one-to-one learning opportunities, making it easy for businesses to get more out of their staff members and improve overall productivity.

However, trusting blindly in sales coaches is not the best idea, though it's one that many organizations fall for. Giving someone a title and training materials does not guarantee that these individuals know the best way to deploy these tools. It's wisest for entities to start by training their coaches so that the messages these professionals hand down to personnel of all kinds are the most accurate and informative ones for corporate success.

Targeting better training
Taking a human approach to sales coaching and training is the best method for encouraging positive adoption of these deployments. As Financial Times wrote, companies need at least one person with working knowledge and insight into how managers can better serve their staff, as well as wisdom regarding training tactics for others in charge of coaching employees throughout the organization. It's important for entities to do away with outdated educational options like whiteboards and icebreakers, instead focusing on the individual strengths and goals each person in the session has to work with.

In many cases, looking first for what each person needs to know in order to do their jobs is the best way to ensure that training is effective. Financial Times pointed out that a study by sales coaching expert Neal Rackham found that traditional training at one major organization resulted in almost 90 percent information loss inside of a month. This can represent a significant loss on investment and an ongoing need for improved teaching methods.

Acknowledging issues
It also indicates that complex job duties call for specialized training options. Not everyone in the organization needs to spend a week learning various computer skills, especially when these tools won't play a role in their regular activities. Honing in on the most important messages and the skills people actually need to do their jobs ensures better coaching styles and sales talent management over time.

Keeping people on track and promoting the best levels of success requires a unified, accurate sales coaching message. In many cases, training initiatives may not be in line with corporate culture or overall goals. Training coaches before allowing them to interact with other staff members in a professional capacity will ensure that everyone is on the right page.