Callidus and IncentOne describe a move by companies to use more non-cash based incentives mixed in with traditional cash based rewards in a jointly released article earlier this week. The headline indicates Challenging Economic Times as a driver. We did not hear much about this strategy from the customers we spoke to during our recent informal survey on the topic, well, unless you would describe job insecurity as a non-cash incentive. Admittedly though, it makes sense: if you don’t have the cash, try using non-cash motivators. Perhaps AIG should have pursued this. Is your company introducing more non-cash incentives into compensation plans in reaction to the tough economy?